Frock Boutique is a women's clothing and jewelry shop in downtown Asheville. Founded by Betsy Bradfield in 2008 and now run by Brooke Pollock, the store focuses on comfortable wardrobe pieces and accessories. Clothing ranges from everyday layers to dresses, with jewelry to finish an outfit. The Battery Park Avenue shop is open Monday through Saturday and Sunday.

Yelp customer Jennifer H. wrote in 2021: "Such cute clothes, belts and gifts."

Frock Boutique

Looking for shopping in Asheville? These local stores, galleries and boutiques are worth the trip, downtown and across town. [Instant Karma](/asheville-nc/explore-places-to-go/1501-instant-karma-asheville) sells hippie gifts at two shops, one on Lexington Avenue downtown and one on Haywood Road in West Asheville. Downtown, [Static Age Records](/asheville-nc/explore-places-to-go/4065-static-age-records) sells records and hosts shows on Lexington, [Blue Spiral 1](/asheville-nc/explore-places-to-go/1479-blue-spiral-1) fills three floors with contemporary art on Biltmore Avenue, and [VaVaVooom](/asheville-nc/explore-places-to-go/974-vavavooom) is a woman-owned lingerie boutique on Broadway. In Biltmore Village, [New Morning Gallery](/asheville-nc/explore-places-to-go/1480-new-morning-gallery) shows more than 500 American craft artists. North Asheville's Merrimon Avenue has [Jus' Running](/asheville-nc/explore-places-to-go/1014-jus-running), [Asheville Raven & Crone](/asheville-nc/explore-places-to-go/1253-asheville-raven-crone) and [Asheville Pet Supply](/asheville-nc/explore-places-to-go/1016-asheville-pet-supply). [Orbit DVD](/asheville-nc/explore-places-to-go/969-orbit-dvd) is an independent movie and game store in West Asheville. Out east, the [Antique Tobacco Barn](/asheville-nc/explore-places-to-go/1391-antique-tobacco-barn) packs more than 75 vendors into 77,000 square feet, and the [Southern Highland Craft Guild](/asheville-nc/explore-places-to-go/656-southern-highland-craft-guild) sells Appalachian handcraft at its Blue Ridge Parkway shop. South of town, [Boutique Royale](/asheville-nc/explore-places-to-go/2644-boutique-royale-lingerie-gifts) carries lingerie and gifts on Sweeten Creek Road, and [Signs for Hope Marketplace](/asheville-nc/explore-places-to-go/2487-signs-for-hope-marketplace) in Fairview gives every dollar to a local nonprofit. Black Mountain's [Old Town District](/asheville-nc/explore-places-to-go/4063-old-town-district) is a walkable afternoon of shops and galleries. Every shop below has hours, photos and directions.

Shopping in Asheville, NC: Local Shops, Boutiques and Gifts

Experience Asheville, NC, your gateway to the best live music, vibrant nightlife, premier shopping, and unforgettable things to do. Stroll through bustling markets and unique boutiques for one-of-a-kind finds, or browse Asheville’s eclectic shops for local art, fashion, wellness, and gifts. Savor Asheville’s dynamic food scene, from award-winning restaurants and cozy cafés to innovative food trucks and local favorites. 

Dive into the city’s thriving hemp, CBD, and THCA community with welcoming dispensaries and specialty wellness stores. Whether you’re looking for top bars, relaxing cocktail lounges, a memorable bite, or hidden gems off the beaten path, Asheville offers fresh adventures and experiences every season. Stay updated on the latest events, hotspots, and must-visit places, Asheville is your home for discovery.

Frock Boutique

What you need to know

Local's Tip

What the locals say

What you need to know

What the locals say