Sierra Nevada Christmas Jam Ale Release Party

Come join us for this free event to celebrate the tapping of Christmas Jam Ale. Live music by New Dawn Starkestra (ft. Jeff Sipe, Isaac Hadden & Rebekah Todd) and Habitat for Humanity will be onsite taking donations to sign the annual Habitat Wall.
Christmas Jam Ale will be available on draught, and 4 packs of 16oz cans will be available in the gift shop to take home. See less
Mills River, North Carolina

Just 20 minutes from downtown Asheville, Sierra Nevada Brewing Co. in Mills River offers a full sensory craft beer experience. The spacious taproom features more than 20 rotating beers on tap, including famous classics like their Pale Ale and exclusive taproom-only brews. 

The vibe is a blend of modern industrial with cozy wood tones, and the outdoor patio offers stunning views of the surrounding Blue Ridge Mountains. The onsite restaurant dishes up farm-to-table favorites like duck fat fries, brisket grilled cheese, and shrimp and grits, making it perfect for a meal paired with world-class beer.

Asheville locals dig Sierra Nevada for its welcoming atmosphere that goes beyond just drinking beer. The expansive grounds with beer garden and fire pits create a relaxing environment, and the weekend live music regularly draws a crowd ready to enjoy good tunes with great brews. I

t’s a place where families, friends, and beer lovers come together to soak up Asheville’s best brewery vibes.

Sierra Nevada

Experience Asheville, NC’s renowned craft beer culture with our comprehensive guide to local breweries, taprooms, and brewpubs. Known as Beer City USA, Asheville offers an impressive variety of artisanal brews, seasonal releases, and beer-inspired events that delight connoisseurs and casual drinkers alike. From family-owned microbreweries to large-scale craft beer producers, discover where to find unique flavors, brewery tours, beer tastings, and lively taprooms. Whether you’re a longtime beer enthusiast or discovering craft beer for the first time, Asheville’s beer scene offers engaging experiences and exceptional brews that celebrate local craftsmanship and community.

Sierra Nevada Christmas Jam Ale Release Party

The Scoop