With so many new caps in at Mtn Merch, we get that it can be hard to choose a favorite. Stop in from 11-6 to browse the newly updated collection of an Asheville hat lovers dream!

Everything in the store is either made in Asheville, designed by local Asheville artists or has some direct link to the Asheville area.

Mtn Merch

Uncover the best shopping experiences in Asheville, NC, from charming local boutiques and artisan markets to specialty shops and hidden gems. Whether you’re looking for handmade crafts, unique fashion, vintage treasures, or locally made goods, Asheville’s shopping scene offers something special for every taste. Explore vibrant neighborhoods filled with creative vendors, seasonal markets, and one-of-a-kind shops that reflect the city’s artistic spirit and community pride. Make your visit memorable by discovering authentic Asheville finds and supporting local businesses that celebrate craftsmanship and creativity.

Hats Galore!

The Scoop