3rd Annual Holly Jolly Holiday Market Series at White Horse Black Mountain
The holiday season in Black Mountain shines a little brighter each year, and the 3rd Annual Holly Jolly Holiday Market Series at White Horse Black Mountain is one of the highlights of the season. Shoppers are invited to browse handcrafted treasures, seasonal treats, and one-of-a-kind gifts while enjoying live, local music in the warm and welcoming atmosphere of the historic White Horse venue.
This is more than just a shopping experience—it’s a celebration of community, creativity, and connection. Each market features a curated selection of local artisans and makers, offering everything from handmade jewelry and fine art to baked goods, home décor, cozy knitted items, and more. Visitors can sip a festive holiday drink, tap their toes to live tunes, and even snap a photo with Santa himself.
The Holly Jolly Markets are a perfect way to support small businesses while checking off your holiday shopping list. By choosing locally made gifts, shoppers help sustain the creative heartbeat of our region and spread joy that lasts far beyond the holidays.

White Horse Black Mountain is a beloved intimate music hall located in downtown Black Mountain, NC. With a cozy capacity of approximately 150-180 seats, this venue is celebrated as a true “listening room” where the focus is squarely on the music and the artist-audience connection. In addition to live concerts featuring genres from jazz and bluegrass to rock and Americana, 

White Horse also hosts storytelling nights, theater, poetry readings, puppetry, and community fundraisers. The venue prides itself on outstanding acoustics, comfortable seating with sofas and tables, and a friendly, inclusive atmosphere. Owned and curated by music industry veteran Bob Hinkle, White Horse Black Mountain fosters a vibrant cultural hub for Western North Carolina.

Locals regard White Horse as a unique jewel in the Black Mountain community, known for its attentive sound quality and warm, relaxed vibe. Visitors praise the venue for its diverse programming, from chamber music and bluegrass to jazz ensembles and tribute bands, ensuring there’s always something fresh to discover. The intimate setting encourages connection between performers and audiences, often leading to sold-out shows and enthusiastic repeat guests. 

The venue’s bar offers a curated selection of beer, wine, and non-alcoholic drinks, complementing the sophisticated yet unpretentious ambiance. Attendees highlight the venue’s commitment to supporting local art and culture as a key part of its enduring appeal.

White Horse Black Mountain

Discover Asheville, NC’s thriving live music and events scene with our expertly curated guide featuring concerts, festivals, community happenings, and more. Whether you’re searching for live shows from local bands, major concert venues, seasonal music festivals, or family-friendly events, Asheville delivers a wide array of entertainment options to suit all tastes and ages. Stay ahead with up-to-date listings on upcoming music events, cultural festivals, arts showcases, and exciting adventures in Asheville’s vibrant neighborhoods and downtown. Find the best things to do tonight and every day, making your visit or stay in Asheville unforgettable with rich experiences in music, culture, and entertainment.

Holly Jolly Christmas Markets

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