Oh Well Wednesdays at Imperiál Bar & Life Assurance Company

Every Wednesday at Imperiál brings $5 well spirits and $15 Modelo pitchers — the mid-week reset Asheville didn't know it needed. The bar runs its full cocktail and mezcal program alongside the specials.

Imperiál at 48 College St is a downtown Asheville bar known for its DJ nights, Latin and Caribbean music programming, and community-driven events.

Doors at 4pm. Free entry. No ticket required.

Imperiál, located  in downtown Asheville, is a vibrant cocktail bar with an emphasis on mezcal, tequila, and agave-based spirits. Formerly known as The Imperial Life, this venue began as an auxiliary bar to the renowned restaurant Table and evolved into a spirited and lively nightlife destination. 

The intimate space features a dynamic DJ lineup, a crafted cocktail menu focused on unique agave flavors, and a late-night atmosphere perfect for dancing, socializing, or enjoying expertly mixed drinks. Imperiál operates primarily in the evenings from Wednesday through Saturday, making it a prime spot for after-dinner drinks and late-night fun.

Locals praise Imperiál for its creative cocktail program and upbeat party vibe. Frequent visitors love the knowledgeable bartenders who craft distinctive agave cocktails with flair and precision. The DJ sets and lively crowd atmosphere provide an energetic backdrop that attracts a diverse crowd ranging from young professionals to longtime Asheville nightlife enthusiasts. Regulars recommend trying the well-balanced specialty drinks and appreciate the venue’s casual yet stylish environment. Imperiál offers a unique nightlife experience distinct from more traditional bars.

Imperial

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Oh Well Wednesdays at Imperiál Bar & Life Assurance Company

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