Name: Magenta Sunshine
Start: 2026-10-30T19:00:00.000-04:00
End: 2026-10-30T19:00:00.000-04:00
Location: Sierra Nevada

Magenta Sunshine plays Sierra Nevada Mills River on Friday, October 30 at 7:00 PM. Grab a friend and make a night of it.

Just 20 minutes from downtown Asheville, Sierra Nevada Brewing Co. in Mills River offers a full sensory craft beer experience. The spacious taproom features more than 20 rotating beers on tap, including famous classics like their Pale Ale and exclusive taproom-only brews. 

The vibe is a blend of modern industrial with cozy wood tones, and the outdoor patio offers stunning views of the surrounding Blue Ridge Mountains. The onsite restaurant dishes up farm-to-table favorites like duck fat fries, brisket grilled cheese, and shrimp and grits, making it perfect for a meal paired with world-class beer.

Asheville locals dig Sierra Nevada for more than the beer. The big grounds have a beer garden and fire pits, and weekend shows at the amphitheater regularly draw a crowd. It's a place where families, friends and beer lovers settle in for the afternoon.

Sierra Nevada

Looking for live music in Asheville tonight? Find venues and show schedules downtown, on the South Slope, in West Asheville and the River Arts District. Almost all post shows as Scoops on Dig Local, so check a profile before you go. Downtown, [The Orange Peel](/asheville-nc/explore-places-to-go/1298-the-orange-peel) on Biltmore Avenue and [Asheville Music Hall](/asheville-nc/explore-places-to-go/695-asheville-music-hall) on Patton Avenue book touring bands, [Jack of the Wood](/asheville-nc/explore-places-to-go/1404-jack-of-the-wood-pub) has hosted Celtic and bluegrass nights since 1997, and [Hotel Eve](/asheville-nc/explore-places-to-go/4555-hotel-eve-jazz) does live jazz on Lexington Avenue. The South Slope has [Eulogy](/asheville-nc/explore-places-to-go/2479-eulogy) on Buxton Avenue, [Revival](/asheville-nc/explore-places-to-go/4294-revival) on Asheland Avenue and outdoor concerts at [Asheville Yards](/asheville-nc/explore-places-to-go/2006-asheville-yards-amphitheater) on Coxe Avenue. Along Haywood Road in West Asheville, catch a set at [The Odd](/asheville-nc/explore-places-to-go/1413-the-odd-eclectic-dive-bar-music-venue-oddities-museum), [Fleetwood's](/asheville-nc/explore-places-to-go/2073-fleetwood-s) or [The Double Crown](/asheville-nc/explore-places-to-go/4855-the-double-crown), or a quieter show at [AyurPrana Listening Room](/asheville-nc/explore-places-to-go/4533-ayurprana-listening-room) and [Story Parlor](/asheville-nc/explore-places-to-go/4550-story-parlor). The River Arts District has [The Grey Eagle](/asheville-nc/explore-places-to-go/17-the-grey-eagle-music-hall-taqueria) on Clingman Avenue and full album sides on vinyl at [Joyful Noise](/asheville-nc/explore-places-to-go/4610-joyful-noise-listening-lounge-kitchen). [Hellbender by The Orange Peel](/asheville-nc/explore-places-to-go/4690-hellbender-by-the-orange-peel) puts outdoor shows on the Swannanoa River. Head east to Black Mountain for [White Horse](/asheville-nc/explore-places-to-go/1558-white-horse-black-mountain), [Town Pump Tavern](/asheville-nc/explore-places-to-go/3998-town-pump-tavern) and [Pisgah Brewing](/asheville-nc/explore-places-to-go/886-pisgah-brewing-company)'s outdoor stage, or north to [JuneBug Retro Resort](/asheville-nc/explore-places-to-go/4756-junebug-retro-resort) in Weaverville. For theater and orchestra, see the [Wortham Center](/asheville-nc/explore-places-to-go/1402-wortham-center-for-performing-arts), the [Asheville Symphony](/asheville-nc/explore-places-to-go/4723-asheville-symphony-orchestra) and free Shakespeare from [Montford Park Players](/asheville-nc/explore-places-to-go/2252-montford-park-players). For weekly jams, venue sizes and answers to common questions, see our Dig Deeper guides to [Asheville live music venues](/asheville-nc/dig-deeper/6-the-amazing-live-music-scene-in-asheville-nc-venues-festivals-shows) and [weekly bluegrass jams](/asheville-nc/dig-deeper/13-bluegrass-jams-asheville-nc).

Live Music in Asheville, NC: Venues, Shows and Events

Asheville breweries pour everything from crisp lagers to wild sours, and these taprooms, brewpubs and craft beer bars are worth the trip, downtown and across the mountains. On the South Slope, the [Funkatorium](/asheville-nc/explore-places-to-go/1134-the-funkatorium) pours sour and funky beers, [Wicked Weed](/asheville-nc/explore-places-to-go/1133-wicked-weed-brewing)'s original brewpub anchors Biltmore Avenue, and [Asheville Brewing Company](/asheville-nc/explore-places-to-go/25-asheville-brewing-company) has taprooms on Coxe Avenue and Merrimon Avenue. The River Arts District has [Wedge Brewing](/asheville-nc/explore-places-to-go/69-wedge-brewing-co), [New Belgium](/asheville-nc/explore-places-to-go/4888-new-belgium-brewing) on the French Broad River, [RAD Brewing](/asheville-nc/explore-places-to-go/2372-the-river-arts-district-brewing-company) and [Ginger's Revenge](/asheville-nc/explore-places-to-go/1325-ginger-s-revenge) for gluten-free ginger beer. West Asheville has [Archetype Brewing](/asheville-nc/explore-places-to-go/1243-archetype-brewing), [One World Brewing West](/asheville-nc/explore-places-to-go/866-one-world-brewing-west) and [Westville Pub](/asheville-nc/explore-places-to-go/118-westville-pub) on Haywood Road. Just north in Woodfin, [Zillicoah](/asheville-nc/explore-places-to-go/2015-zillicoah-beer-company) and [Riverside Rhapsody](/asheville-nc/explore-places-to-go/2132-riverside-rhapsody-beer-company) sit along Riverside Drive, and [Salt Face Mule](/asheville-nc/explore-places-to-go/2481-salt-face-mule-brewing-co) adds 36 holes of mini golf. East Asheville's [Highland Brewing](/asheville-nc/explore-places-to-go/45-highland-brewing-company) is the city's first craft brewery, and Black Mountain has [Pisgah Brewing](/asheville-nc/explore-places-to-go/886-pisgah-brewing-company) and [Lookout Brewing](/asheville-nc/explore-places-to-go/4658-lookout-brewing-company). South of town, try [Sweeten Creek Brewing](/asheville-nc/explore-places-to-go/1329-sweeten-creek-brewing), [Turgua](/asheville-nc/explore-places-to-go/1327-turgua-brewing-company) in Fairview, [12 Bones Smokehouse](/asheville-nc/explore-places-to-go/2134-12-bones-smokehouse-and-brewing) in Arden, and [Sierra Nevada](/asheville-nc/explore-places-to-go/2361-sierra-nevada) and [Mills River Brewing](/asheville-nc/explore-places-to-go/2255-mills-river-brewing-co) in Mills River. Every brewery below has hours, photos and directions. For picks by food, dogs and live music, more breweries to try and answers to common questions, see our [Dig Deeper guide to Asheville breweries](/asheville-nc/dig-deeper/3-beer-and-breweries-in-asheville-nc-tastings-tours-releases-deals-specials).

Breweries in Asheville, NC: Craft Beer and Taproom Guide

Looking for the best bars in Asheville? Find cocktail lounges, dive bars, rooftops and live music spots downtown, on the South Slope and in West Asheville. Downtown, [Little Jumbo](/asheville-nc/explore-places-to-go/4554-little-jumbo) pours cocktails in an old grocery on Broadway, [The Crow and Quill](/asheville-nc/explore-places-to-go/1617-the-crow-and-quill) stocks more than 800 whiskeys behind an easy-to-miss door on Lexington Avenue, and [The Workshop Lounge](/asheville-nc/explore-places-to-go/1583-the-workshop-lounge) has jazz inside The Foundry Hotel. [Capella on 9](/asheville-nc/explore-places-to-go/1369-capella-on-9-rooftop-bar-and-lounge) serves drinks with mountain views atop the AC Hotel, [District 42](/asheville-nc/explore-places-to-go/1888-district-42) sits on Pack Square, and [Cork & Keg](/asheville-nc/explore-places-to-go/4034-cork-keg-wine-bar-tap-room) pours wine inside The Weinhaus on Patton Avenue. [5 Walnut Wine Bar](/asheville-nc/explore-places-to-go/1529-5-walnut-wine-bar) has live jazz and acoustic sets most nights, and [Fitz and the Wolfe](/asheville-nc/explore-places-to-go/4035-fitz-and-the-wolfe) runs three rooms on Battery Park Avenue. On the South Slope, [Banks Ave.](/asheville-nc/explore-places-to-go/4031-banks-ave) hosts drag shows and DJ nights, and [Sovereign Kava](/asheville-nc/explore-places-to-go/1916-sovereign-kava-bar) pours kava on Biltmore Avenue. Haywood Road in West Asheville has [The Low Down](/asheville-nc/explore-places-to-go/2525-the-low-down) under The Hop, wine and vinyl at [Potential New Boyfriend](/asheville-nc/explore-places-to-go/4165-potential-new-boyfriend), and late shows at [The Odd](/asheville-nc/explore-places-to-go/1413-the-odd-eclectic-dive-bar-music-venue-oddities-museum) and [Fleetwood's](/asheville-nc/explore-places-to-go/2073-fleetwood-s). Out east, [The Social](/asheville-nc/explore-places-to-go/1502-the-social) is a neighborhood pub on Tunnel Road, and [Town Pump Tavern](/asheville-nc/explore-places-to-go/3998-town-pump-tavern) and [White Horse](/asheville-nc/explore-places-to-go/1558-white-horse-black-mountain) anchor downtown Black Mountain. When the night's over, call [AVL Ride](/asheville-nc/explore-places-to-go/723-avl-ride) for the trip home.

Bars in Asheville, NC: Nightlife, Lounges and Music Halls

Asheville is a dog friendly town, and these breweries, restaurant patios, bars, shops and pet services welcome you and your dog. Many breweries allow leashed dogs, including [Highland Brewing](/asheville-nc/explore-places-to-go/45-highland-brewing-company) and its meadow in East Asheville, [Wedge Brewing](/asheville-nc/explore-places-to-go/69-wedge-brewing-co), [RAD Brewing](/asheville-nc/explore-places-to-go/2372-the-river-arts-district-brewing-company), [New Belgium](/asheville-nc/explore-places-to-go/4888-new-belgium-brewing) and [Ginger's Revenge](/asheville-nc/explore-places-to-go/1325-ginger-s-revenge) in the River Arts District, and [Archetype](/asheville-nc/explore-places-to-go/1243-archetype-brewing), [One World West](/asheville-nc/explore-places-to-go/866-one-world-brewing-west) and [Westville Pub](/asheville-nc/explore-places-to-go/118-westville-pub) on Haywood Road in West Asheville. Downtown, [Wicked Weed](/asheville-nc/explore-places-to-go/1133-wicked-weed-brewing)'s brewpub has two pet friendly patios, the [Funkatorium](/asheville-nc/explore-places-to-go/1134-the-funkatorium) is on the South Slope, and [Twisted Laurel](/asheville-nc/explore-places-to-go/857-twisted-laurel-downtown-asheville-twisted-laurel-weaverville) and [Posana](/asheville-nc/explore-places-to-go/34-posana) have dog friendly patios near Pack Square. Woodfin has [Zillicoah](/asheville-nc/explore-places-to-go/2015-zillicoah-beer-company), [Riverside Rhapsody](/asheville-nc/explore-places-to-go/2132-riverside-rhapsody-beer-company) and [Salt Face Mule](/asheville-nc/explore-places-to-go/2481-salt-face-mule-brewing-co) along the French Broad River. South of town, try [Sweeten Creek Brewing](/asheville-nc/explore-places-to-go/1329-sweeten-creek-brewing), [12 Bones Smokehouse](/asheville-nc/explore-places-to-go/2134-12-bones-smokehouse-and-brewing) in Arden, [Turgua](/asheville-nc/explore-places-to-go/1327-turgua-brewing-company) in Fairview, and [Sierra Nevada](/asheville-nc/explore-places-to-go/2361-sierra-nevada) and [Mills River Brewing](/asheville-nc/explore-places-to-go/2255-mills-river-brewing-co) in Mills River. Black Mountain has [Pisgah Brewing](/asheville-nc/explore-places-to-go/886-pisgah-brewing-company) and [Lookout Brewing](/asheville-nc/explore-places-to-go/4658-lookout-brewing-company). For pet supplies and care, visit [Asheville Pet Supply](/asheville-nc/explore-places-to-go/1016-asheville-pet-supply) on Merrimon Avenue and [All Pets Animal Hospital](/asheville-nc/explore-places-to-go/2251-all-pets-animal-hospital) on Patton Avenue. Every listing below has hours, photos and directions.

Magenta Sunshine

The Scoop